In the decade since consumer DNA tests emerged, consumer genomics has evolved from niche novelty to widespread awareness. We see the opportunity to convert this awareness into engagement.
We are creating consumer DNA tests at the intersection of big data, social media and genomics to pursue our mission of connecting people through genomics and fulfill our vision of making genomics accessible to all.
We plan to disrupt consumer genomics by launching fun DNA tests to engage consumers, emulate the rapid adoption of social media platforms, and build a large user base though education and entertainment. Our tests bring people together with self discovery, lifelogging and social networking, creating a world of connection through genomics.
